Need More Facebook Likes?

Need More Facebook Likes?

Optimize Before You Advertise! If you haven’t noticed, it is getting harder and harder to get attention for Facebook business pages these days. It has truly come to the point where businesses succeed only with a few well-placed Facebook ads. I recently optimized a business Facebook page for a client and with a few tweaks, a bit…

What to Do When the Internet is Wrong

What to Do When the Internet is Wrong

For business owners, there is nothing more important than being found by potential customers. It used to be easy; we just opened the phone book. Today, we open a web browser, and the search results can be frustrating when your listings are wrong. I have done quite a lot of research on the topic and been…

Match Web Colors with Brand Color Scheme

Match Web Colors with Brand Color Scheme

There is nothing more important than matching your corporate brand throughout your marketing materials. Your web site needs to match your logo color scheme and match all of your other collateral materials such as newsletters, kit folders, letterhead and ads. I have found the following tools extremely useful as I develop and hone a corporate…