Brand Consulting: Fixing Identity Challenges for Women’s Business Center Inc.

Brand Consulting: Fixing Identity Challenges for Women’s Business Center Inc.

Why a Name Change: Identity confusion is common between the Women’s Business Center Inc. and its two programs the Women’s Business Center of South Alabama and the Women’s Business Center of Rural Alabama. Changing the name was pursued to clarify the subtle but very important differentiation between the corporate organization and its programs: Womens Business…