Daphne resident brings fresh outlook to social media marketing
Last fall, as Deb Geiger was working full-time in marketing and meeting the daily demands of her young family, she decided to invest the extra time she did have into a service project that would ultimately change the course of her career.
Utilizing her creative energies and technological background, Geiger help lead the social media portion of the “Invest in Progress” political campaign for the penny sales tax on the 2012 November ballot.
“I realized through the success of social media in that campaign to influence voters, and then through the impressive swing of the votes, that there might be something to this,” Geiger said. Her feelings were confirmed when she received the Medallion Award from the Public Relations Council of Alabama for her work on the campaign.
“Receiving that award was such an honor, and it gave me the courage to take the next step and start my own business.” And that she did.
Content Fresh was launched as a full-time venture for Geiger in June, and since then she has not slowed down. “Businesses can really benefit from social media and attitudes can change, and I want to help show our local businesses how that can happen,” she said.
When Geiger graduated from Oklahoma State University with a degree in geography, little did she know she’d be helping others chart the course in social media years down the road.
Incidentally, Geiger’s first job was as a cartographer.
“I have always had a technology mindset,” Geiger said. “I helped the company take 3-D photos and digitize them into maps…and I absolutely hated it,” she laughed. “I liked the technology and I am so interested in traveling, but when it came down to it, but I didn’t enjoy such a technical job.”
Geiger said she started thinking about her passions of writing, working with people, and graphic design, and decided a career in PR was exactly what she needed. “I took a job with Goodwill Agencies in Colorado Springs, where I was hired as assistant to one of the best PR professionals in the country, and she taught me everything I needed to know.”
From Colorado Springs, Geiger landed a job with a language translation software company, working as part of a team that took an off-the-shelf product to online software. “I was actually the sixth person hired on, and Glenn [who would later become Geiger’s husband] was the seventh. That job was everything I always wanted: investor relations, marketing and technology.”
Geiger and her husband eventually made their way to New York but soon found themselves unemployed when the dot-com crashed. “We were in Manhattan with no jobs, and we thought, ‘Where do we go? What do we do next?’ So we moved to Mobile!” she laughed.
The rest, as they say, is history. The Geigers bought a house in Daphne, started a family, and even convinced their parents to follow them to the Eastern Shore in 2003.
“Ever since [our move], I have been trying to find job to match all of my interests. I have had a good experience along the way, but I know this is where I need to be,” Geiger said of her company. “Content Fresh is about the ability to quickly deliver a company’s important messages. You no longer have to wait months and months to develop an idea. We’re here to help create the message – through press releases, info-graphics and status updates, and then deliver that it via e-mail, the website or social media – instantly.”