Innovative Response to Negative Online Reviews: QR Code Helps Salon Fight Yelp Filter

Innovative Response to Negative Online Reviews: QR Code Helps Salon Fight Yelp Filter

QR-LeaveAReviewSign4x6Salon, Proud of Service, Requests Honest Reviews

No, they aren’t happy about it. Tradewind Hair Fashion, a popular hair salon in Daphne, Alabama, was shocked to learn the power of one online review. The first person to post a review about their company was a single disgruntled customer. Yelp gives negative reviews a lot of power, their philosophy is that negative reviews are more honest than a positive one. Read more about their policy here.

In response, Content Fresh created a small counter sign to encourage clients to leave reviews on both Yelp and Google+. With visible QR code, customers simply had to scan the code and leave a review!

A year later, Yelp is still blocking the positive reviews from showing, but there were many more positive reviews on both sites. Yelp Review Filter