Online Registration and Direct Mail for Seminar
With 6 weeks before their event, DC Scientific Pest Control needed to get the word out about a free seminar they were offering at two locations, Birmingham and Tuscaloosa, Alabama. The project included adding a section to their website to handle registrations for the seminar, a direct mail postcard invitation, an e-mail friendly PDF invitation and a packet of hand-outs for attendees.
The Online Registration form served as the database for all registrations, even those taken by phone at the company reception desk. The site included informational pages, seminar registration, links more information available online about the topic and the seminar speakers.