Website Development Experience

Content Fresh Websites include: Comprehensive online visibility effort starts with a strong website. Attractive photography and eye-catching headlines to capture a visitor’s attention Keywords, page titles and back-end enhancements to improve search engine placement Topical pages to reflect your organization’s unique mission and showcase key information If desired, an active blog or newsfeed (RSS Feed).… Continue Reading

Brand Consulting: Fixing Identity Challenges for Women’s Business Center Inc.

Brand Consulting: Fixing Identity Challenges for Women’s Business Center Inc.

Why a Name Change: Identity confusion is common between the Women’s Business Center Inc. and its two programs the Women’s Business Center of South Alabama and the Women’s Business Center of Rural Alabama. Changing the name was pursued to clarify the subtle but very important differentiation between the corporate organization and its programs: Womens Business… Continue Reading

Moving Magazine from Print to Online: Golf Magazine Website

Moving Magazine from Print to Online: Golf Magazine Website

South Coast Golf Guide New Site Design Targets Traveling Golfers South Coast Golf Guide has provided a comprehensive guide to golf courses along the northern Gulf Coast since 1993. Now online, it remains the only comprehensive guide to golf courses from the Texas-Louisiana border to Tallahassee, Florida. 180,000 print editions are distributed in golf retail… Continue Reading

Brand Consulting: Logo, Business Cards, Website Design

Brand Consulting: Logo, Business Cards, Website Design

A new website, logo and business papers was created for Terri Mudge, a counselor and Life Coach in Mobile, Alabama. The project involved finding the perfect “feeling” for her website. The whimsical feel of the background artwork suited her common practice of quoting Dr. Suess. The logo was “found” within the artwork as it looked… Continue Reading

Website Design: Local Court Reporter Website Showcases Unique Historic Home

Website Design: Local Court Reporter Website Showcases Unique Historic Home

Isbell and Associates Updated Website Highlights Historic Home As Registered Professional Court Reporters, Isbell and Associates need a professional website to showcase their professional talent, but also the fact that their office serves as a convenient, and beautiful location for depositions! Isbell and Associates has been providing court reporting excellence to Mobile, Alabama, and the… Continue Reading

One-Time Event Website: Seminar Online Registration Form

One-Time Event Website: Seminar Online Registration Form

Online Registration and Direct Mail for Seminar With 6 weeks before their event, DC Scientific Pest Control needed to get the word out about a free seminar they were offering at two locations, Birmingham and Tuscaloosa, Alabama. The project included adding a section to their website to handle registrations for the seminar, a direct mail… Continue Reading

Brand Consulting: Business Start-Up Logo, Foldover Business Cards and Website

Brand Consulting: Business Start-Up Logo, Foldover Business Cards and Website

Olive Tree Place Comes to Life with Logo and Website Starting a business in a new location, Laura Hawkins,NP, CNS-BC, NCC, wanted to highlight the symbolism of “Olive Tree Place” a place to heal. We developed the logo after culling numerous images of Olive Trees and found a simple, yet appealing graphic to become her… Continue Reading

Innovative Response to Negative Online Reviews: QR Code Helps Salon Fight Yelp Filter

Innovative Response to Negative Online Reviews: QR Code Helps Salon Fight Yelp Filter

Salon, Proud of Service, Requests Honest Reviews No, they aren’t happy about it. Tradewind Hair Fashion, a popular hair salon in Daphne, Alabama, was shocked to learn the power of one online review. The first person to post a review about their company was a single disgruntled customer. Yelp gives negative reviews a lot of… Continue Reading

Golf Course Brand Consulting

Golf Course Brand Consulting

Advertising with an Eye to Brand Building As the marketing director for Honours Golf in Baldwin County, there were often similar events at the same time. By using the a consistent look, it sent a message that these golf clubs have the same ownership and management, while the various colors helped keep the uniqueness of… Continue Reading

Writing and Pitching to Press: National Trade Media Feature Story

Writing and Pitching to Press: National Trade Media Feature Story

Trade Story First National Media Placement Deborah York Geiger, APR established the first-ever public relations department for White-Spunner Construction, a rapidly growing commercial construction company in Mobile, Ala. There had never been a significant story placement in a national trade magazine for the company. For the purpose of securing a feature article, specific magazines from the… Continue Reading

White-Spunner Re-Branding Consulting

White-Spunner Re-Branding Consulting

Developing a logo for White-Spunner Construction, Inc. White-Spunner Construction, Inc., was founded in 1981 by John White-Spunner. After more than 30 years in business and revenues nearing $200 million a year, the company was no longer a small, family-owned operation, but a sizable organization rapidly gaining notoriety within the industry nationwide. Informal research concluded that… Continue Reading

Purposeful Graphic Design: Crisis Communications Wallet Card

Purposeful Graphic Design: Crisis Communications Wallet Card

Crisis Communications Wallet Card Valuable on Construction Site While the company had a formal crisis plan and a stellar 30-year safety record, the need for communicating the protocol in case of a crisis was needed. The company wanted job site superintendents and other personnel to know how to communicate with the media in case of… Continue Reading