Do you want to know what your customers are posting about you? Content Fresh will help your business join the conversation! Content Fresh will monitor your business reputation on the Web and help establish processes to increase positive reviews and testimonials.
Consumers are in the driver’s seat of commerce and they have a myriad of places to post comments about their daily business interactions and experiences. Here are a few of the ones you need to know about:
With 1.55 billion monthly active users as of September 30, 2015, Facebook quite a community. It is one seventh of the world’s population. It’s the smart companies that are building a strategy for their brand and reputation on this social media platform.
Yelp.com is a social networking, user review, and local search website. In January 2012, Yelp.com had more than 71 million monthly unique visitors and it is still growing. Restaurants and tourist attractions are getting the most visibility, but other businesses are starting to find reviews here as well. Larger metropolitan areas have been the first to grow on Yelp.
Google Places, Google+ Local, and Google Maps
Google+ Local (which replaced Google Places in May 2012) integrates directly with the Google+ service to allow users to post photos and reviews of locations directly to its page on the service. Additionally, Google+ Local and Maps also now feature detailed reviews and ratings from Zagat, well-known for its official restaurant reviews. Google+ can play a key role in your strategic plan for reputation management.
When it comes to travel, TripAdvisor.com was one of the early adopters of user-generated content. This travel website assists customers in gathering travel information, and includes user-generated reviews and opinions of travel-related content and forums for discussion.