Social Media Management


  • Each social network is different. Content Fresh will optimize your business social profiles for success in each one
  • Content Fresh will create editorial or content strategies to meet business goals
  • A posting calendar with themes for holidays, seasons, and national and local events ties into your organization’s mission
  • Content Fresh will develop powerful soundbytes and post daily or more to Facebook, Google+, Linked In, and Twitter
  • Content Fresh will keep tabs on your networks and engagement to re-tweet, share and like content from your fans and followers


  • Content Fresh’s planning tools and calendar make ensure your brand is well represented and your social media is handled
  • Content Fresh develops the right messages for your brand to build engagement and more visibility
  • Deborah York Geiger, APR, can offer advice and support if your brand is misunderstood or if negative comments get out of hand


Custom Services

Deborah York Geiger, APR, provides consulting services to help you make the most of your social media.

Social Media Tune-Up, $500 half-day consultation. Here is what’s included:

  • Initial assessment of Website presence (ease of sharing and posting data)
  • Social Media review – what is working and what is not, focus on Return on Investment
  • Planning Worksheets: editorial calendar, activity worksheet
  • Half-day staff training on effective best practices
  • Training includes facilitation with team to create 6-month action plan

One-Hour Free Consultation

  • Review online marketing presence including website and social media networks
  • Tutorial of social media and how to select the right social outlet for your organization
  • Tips and tricks to engage team members, volunteers and others

More Services Available – Custom Proposal Provided

 Social Media Planning

  • Editorial content development and planning
    • Includes developing plan for presentation of topics by week/month to align with strategic communications goals
    • Create editorial calendar that involves themes with seasons, holidays, national events, local events and other key dates and tie in with organizations mission
    • Provide monthly reports of social media statistics including Group Interactions, Unique Users, Impressions, Demographics of Followers/Fans

 Social Media Posting

  • Daily or more posts optimized to target audience
  • Includes editing of topics and messages for powerful soundbytes
  • Includes research for powerful visuals which may include:
    • Search stock libraries for use of images
    • Graphic editing of existing snapshots or amateur photos provided
    • Creation of infographics to display details and information
    • Optimization of audio/video media files, they are optimized and hosted in appropriate account for posting and sharing

News & Reputation Monitoring

  • Constant review, sharing, re-posting/re-tweeting
  • Monitoring feedback/comments from multiple sources
  • Monitor for Urgent messages and send to authoritative sources for official responses
  • Collection news media stories and reports