Social Media Key to Win
In all but one precinct, the voters responded with an overwhelming 63% in favor of the renewal of a one-cent sales tax for the Baldwin County Public Schools. Many of the volunteers felt like social media played a large role in the effort.
The Facebook page, beginning with only 10 fans on September 10, 2012, reached a total of 607 fans on election night, with all key cities in the county represented. The reach of daily posts ranged from 4-7,000 people per day who saw the posts during the last month of the campaign. Also, the e-mail list grew from zero to a total of 3,208 by the end of the campaign.
The Top Viral Peak of Facebook messages Three weeks before the election reached 6,875 people during October 3-9, 2012.
[Update 2014: This project was before Facebook made it harder for Business Pages to gain visibility within Facebook. In November 2012, There were no “promoted posts.” These days, these results would require an Facebook advertising budget.]