Statewide Recognition Earned for Social Media Campaign

Statewide Recognition Earned for Social Media Campaign

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More about this award from AL.COM

[July 17, 2013 – Foley, Alabama] The Baldwin County Education Coalition is pleased to announce that its board members and volunteers were recognized by the Public Relations Council of Alabama for their efforts in the 2012 Invest In Progress Campaign for Baldwin County Schools.

Baldwin County Education Coalition volunteers submitted two entries into the 2013 Medallion Award competition, of which there were a total of 48 entries representing organizations from across the state of Alabama. The entries were evaluated by a panel of judges from the North Florida PRSA chapter which was comprised of a variety of PR professionals, including several practitioners with national accreditation (APR).

The campaign efforts were awarded three honors including:

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1) Medallion Award for Invest In Progress Overall Public Relations Program, led by Denise D’Oliveira and Mary Mullins.

2) Medallion Award for Invest In Progress Social Media Campaign, led by Deborah York Geiger

3) Best In

Show award for the Invest In Progress Overall Public Relations Program

 


“The independent panel of judges who awarded these projects noted the creativity and value of refining the core campaign messages to five simple themes and using simple e-mail postcards to easily share these messages throughout the social media network,” explains Terry Burkle, executive director of the Baldwin County Education Coalition. “The past work of the seven partner foundations that brought people all over the county together in one place for the “community conversations” was instrumental in allowing the task force to develop key messages that would strike a chord with voters.”
Members of the Invest In Progress Task Force included: Denise D’Oliveira, Mary Mullins, Dr. Alan Lee, Matthew McDonald, Meredith Foster, Sandra Bostrom, Sheren LeBlanc, Deborah York Geiger, Suellen Brazil, Terry Burkle, John Hudson, Lisa Way, Miranda Shrubbe, David Tarwater, Terry C. Wilhite, Tina Covington, Angie Swiger, Beth Dotson and Yolanda Johnson.

Invest In Progress 2012 Political Campaign for Penny Sales Tax

In 2012, the Baldwin County Public Schools went to the public to request an additional penny sales tax to help meet budget shortfalls. The item was placed on the ballot in November 2012 as part of the national presidential election. Volunteer efforts toward school improvement and funding are led by leaders in seven local education foundations representing towns and cities throughout the county.

Research included an extensive public engagement initiative (known as Yes We Can Baldwin) in which over 1,400 Baldwin County citizens met with foundation leaders in 85 different Community Conversations. The goal of seeking “adequate, stable funding” emerged as the public’s top priority.

The main objective of this public affairs program was to secure a minimum fifty-one percent (51%) margin of support for the renewal of a one-cent sales tax for the Baldwin County Public Schools (i.e., Baldwin County Amendment #2 on the November 6, 2012.

The social media aspect of the campaign became an important part of communicating the five core messages and specifically addressing contentious issues by publicly announcing common questions, concerns, and misconceptions with factual answers in short, shareable formats. The results of the campaign were astonishing. In all but one precinct, the voters responded with an overwhelming 63% in favor of the renewal of a one-cent sales tax for the Baldwin County Public Schools.

 

About the Public Relations Council of Alabama:

The Public Relations Council of Alabama (PRCA) is the state’s longest operating and largest group of public relations practitioners. The organization exists to further the professional and networking interests of today’s public relations and communication professionals in private, public and nonprofit businesses and organizations. Its annual awards program was held in April 2013. For more information on the awards presented, visit this link: http://www.prcaonline.com/medallion.

About the Baldwin County Education Coalition:

The Baldwin County Education Coalition is an independent, non-profit, nonpartisan organization of public school advocates. We work together for systemic improvements and through seven local education foundations that serve communities across Baldwin’s 1600+ square miles. Our strength is in the value we bring to our individual communities and our shared vision for creating world-class schools. For more information, visit http://www.BetterBaldwin.com/

BELOW: The Baldwin County Education Coalition’€™s board members and volunteers were recognized by the Public Relations Council of Alabama recently for their efforts in the 2012 Invest In Progress Campaign for Baldwin County schools. Coalition members shown, front row, from left, are Deborah York Geiger, Denise D’Oliveira, Terry Burkle; middle row, Pete Pederson, Lolly Holk, Beth Dotson, John Hudson; and, back row, Baldwin County Public Schools Superintendent Alan Lee, Norm Moore, Tracy Dickerson, Karen Glover, Durk Johnson, Bob Higgins, Michelle Nelson, and Crysti Varden. (Photo courtesy Baldwin County Education Coalition)

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