Trade Story First National Media Placement
Deborah York Geiger, APR established the first-ever public relations department for White-Spunner Construction, a rapidly growing commercial construction company in Mobile, Ala. There had never been a significant story placement in a national trade magazine for the company.
For the purpose of securing a feature article, specific magazines from the targeted media list were researched to see which ones would accept feature story submissions. The goal was to submit an article without having to work through a reporter. The company wanted full editorial authority for this placement.
In order to prepare the feature story, the following information was researched: 1) the successes and challenges of the project; 2) project milestones; and 3) key partners, architects, vendors, and sub-contractors. The great story of the company’s efforts and challenges rebuildng an historical landmark in Mobile, plus great photos were a wonderful result of this media relations effort.