Brand Consulting: Fixing Identity Challenges for Women’s Business Center Inc.

Brand Consulting: Fixing Identity Challenges for Women’s Business Center Inc.

Why a Name Change: Identity confusion is common between the Women’s Business Center Inc. and its two programs the Women’s Business Center of South Alabama and the Women’s Business Center of Rural Alabama. Changing the name was pursued to clarify the subtle but very important differentiation between the corporate organization and its programs: Womens Business…

What to Do When the Internet is Wrong

What to Do When the Internet is Wrong

For business owners, there is nothing more important than being found by potential customers. It used to be easy; we just opened the phone book. Today, we open a web browser, and the search results can be frustrating when your listings are wrong. I have done quite a lot of research on the topic and been…

The Nonprofit Advantage

The Nonprofit Advantage

Pulling the Heart Strings By Deborah York Geiger, APR They don’t call them “heart strings” for nothing, and when it comes to Social Media, nonprofits have a significant advantage and I will tell you why. Social Media is a tricky medium. It doesn’t always generate immediate actions that result in sales. The promotions that are…

Daphne resident brings fresh outlook to social media marketing

Daphne resident brings fresh outlook to social media marketing

About The Author:  Taylor Strunk is a freelance writer and editor. A native of Memphis, Tenn., she and her family now call Fairhope home. Taylor and her husband, Troy, have two children, Jackson and Ellie. Blog: www.taylorstrunkwrites.com Daphne resident brings fresh outlook to social media marketing Last fall, as Deb Geiger was working full-time in marketing…

Match Web Colors with Brand Color Scheme

Match Web Colors with Brand Color Scheme

There is nothing more important than matching your corporate brand throughout your marketing materials. Your web site needs to match your logo color scheme and match all of your other collateral materials such as newsletters, kit folders, letterhead and ads. I have found the following tools extremely useful as I develop and hone a corporate…