Training
Learn it. Do it. Training for beginners to advanced users on Facebook, Instagram, Online Advertising, Twitter, and Search Engine Optimization (SEO). Classes can be for personal growth, group training sessions, or customized for your business.
Pricing
Group Training
- Up to 3 hours/half-day
Private Training
- Individuals and Small Groups
Social Media 101
This 3-hour course provides a thorough introduction and overview of Social Media Networks including Facebook, Instagram, Twitter, LinkedIn, Google My Business, and a few others, which have proven useful for small businesses. Tailored to business owners, sales/marketing staff, and independent professionals, you will learn the differences between the most powerful Social Media platforms, how to determine which networks are useful for your business, see successful, national case studies and examples, and learn how to create a plan to implement them.
Facebook for Business
This 3-hour class delves into the world of Facebook and how to use it specifically for business. Using examples and case studies, this course will teach you best practices of setting up and maintaining a business profile, common misconceptions and mistakes businesses make, setting up events and events pages, the ins and outs of creating ads and promotions, and what you can do to get great business results from Facebook. You will see plenty of examples and have time to ask questions.
Twitter for Business
Do you tweet? Twitter is one of the fastest growing, most versatile social media tools available. If you are ready to really “get it” this seminar is for you. This course will cover the basics of using Twitter and inspire possibilities for effectively integrating Twitter into your current marketing mix. You will see examples of how businesses are using Twitter, as well as some ways professionals and individuals have embraced the platform for communication, knowledge, and sharing. You will leave this event inspired and with the knowledge you need to get started tweeting right away.
Harness the Content Marketing for your Business
Remember old marketing mantra, “location, location, location?” Today, it’s not so critical where your business is physically located, but where in the list your business appears on the Google
search results, the search engine 70% of all Americans use. The key to this organic search location is content, relevant, timely, updated content. This course is inspiring to anyone who wishes to start a personal blog, is responsible for maintaining a business or organization website, or writes regular articles or press releases for business. Anyone on the administrative staff, business owners or marketing team would benefit from the tips and tricks we will cover. You will learn strategies of building a content calendar, tools and tips to get and stay relevant and creative, tools required to build a blog and/or connect one to your website, and much more.
LinkedIn for Professionals
If you haven’t signed up for LinkedIn, you have likely heard about it more lately. LinkedIn is a valuable tool for connecting with other professionals, getting referrals, finding others who do what you do, even more exciting finding people within your connections who know that person you wish to meet or collaborate. This seminar will delve into how to get involved, make the most of the platform, and how to professionally present your business in addition to your personal profile.
Creating a Social Marketing Plan
Too busy for one more thing? Social Media does not have to be a burden. In fact, incorporating the appropriate social media channels into your planning process and marketing plan can make all your efforts more effective. This course will help you develop a comprehensive strategy to add in social components without breaking the bank or pulling your hair out. Perfect for marketing executives, sales staff, small business owners or anyone wishing to implement new media strategies, this course will share easy management templates for gathering data and organizing information, as well as an overview of free (and not free) online tools that help make implementing your marketing easier.
Keys to Search Engine Marketing SEO & SEM
This seminar could also be titled “All Google, All the Time.” Since 70% of online Americans use Google to search the Web, and the next closest search engine in use is Bing at less than 20%, this course focuses on Google. This course covers common misconceptions on impacting your ranking, how to learn what keywords people are searching, how to make sure your website is submitted to be found on all search engines, and all the FREE tools Google provides to help your website improve and be found. This course will also cover how to correct information if Google is listing your business wrong. There are three major data clearing houses where the information for the web is pulled. I will show you how to find and correct your business information at these three sites so the correct information will be found.
Let’s WORK TOGETHER
Tell us about what’s got you drowning in the digital world and we’ll create a strategic plan to stop the sinking!